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The content discusses the importance of online reviews for businesses and their impact on consumer purchasing decisions. It highlights the fact that the majority of consumers rely on online reviews when making purchasing decisions and that positive reviews can significantly increase trust and credibility for a business. The content also emphasizes the importance of responding to both positive and negative reviews in order to engage with customers and show that the business values feedback. Overall, online reviews play a crucial role in shaping consumer perceptions and influencing their buying behavior.
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